Kenyan-based Chelsea fans offered chance to own branded club loyalty cards from afb.

Fans of Chelsea Football Club in Kenya can now enjoy the services of a club loyalty credit card thanks to a deal signed with afb, the consumer finance business.

afb launched its operations in Kenya this year and has now sealed a five-year regional partnership with the English Premier League club.

Karl Westvig, Group CEO, afb said: "As a company, afb are keen on coming up with unique products and services that address the needs of our customers. We strongly believe in partnerships that drive growth and financial freedom among our customers."

Steve Cumming, Chelsea Football Club's Head of Commercial Partnerships said: "We are delighted to have this regional partnership with afb and we are sure it will be another great way for us to connect with our growing fan base in Kenya. We strongly believe in partnerships that help to provide services to our fans around the world."

Fans signing up will not only get access to affordable financial services but also the opportunity to enter competitions and win exciting prizes such as signed shirts and other merchandise, plus tickets to watch games at Chelsea's home ground, Stamford Bridge in London. In the first six months afb will only be issuing 5,000 limited editions of these cards in Kenya.

With the branded credit card, holders can access instant and affordable credit to purchase goods and services from any retailer in Kenya that accepts the 'XPRES Card'.

The afb merchant network is fast expanding in the country with total number of retailers signed up at 100 currently and can be used across these retailers ranging from supermarkets to boutiques and optical shops.

To qualify for the card, aside from being a Chelsea fan, customers will need to have a minimum income of Kshs15,000 and be between the ages of 18 and 65. The limit on the card initially will be Kshs12,000.

Since launching in April, afb has been entering into strategic partnerships with retail merchants, service providers and other organisations in efforts to address the different credit needs of the Kenyan market.

"One unique attribute is that our credit cards are based on the credit history of the customer and not a bank account as is the case in the market," added Mr Westvig.


About afb

afb is a consumer finance company that specializes in the provision of responsible credit products within Africa. Established in Ghana in 2009, afb is a high growth business with three core business divisions: Cards, Loans and Insurance.

The company employs over 1,500 people, servicing over 50,000 customers with plans to begin operations in Zambia during quarter 4 of 2013.

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